Aiming to develop a sense of belonging and unity among students in the Lawrence Township Public Schools, officials have launched a new district-wide brand identity to bring the seven schools together.
Each of the seven schools in the Lawrence school district has its own distinctive identity, mascot, colors and logo. The goal of the re-branding effort is to unify the schools under a cohesive identity that also maintains each one’s heritage, school district officials said.
The first step was to review the current mascots, with input from school district administrators, parent-teacher organizations, support staff, guidance counselors and other key personnel.
None of the mascots – from the Slackwood Elementary School Eagle to the Lawrence High School Cardinal – was changed. Instead, each of the seven school mascots was modernized and kept its core identity, but with a fresh and contemporary update, officials said.
The makeover resulted in the creation of a unified visual identity – the Lawrence Township Public Schools shield – that connects each school to the school district.
At the top, the shield says “Lawrence.” The updated mascot design, school name and school colors have been placed inside the shield. They have been joined by an eighth shield for the new preschool program.
The new design ensures that every school is unmistakably part of the Lawrence Township Public Schools and symbolizes unity and pride across the district, officials said.
“Whether you are a preschool Cardinal kid, a Lawrenceville Elementary School dragon, an Eldridge Park School falcon or a Lawrence Intermediate School owl, we are all part of the Lawrence Township Public Schools,” said Superintendent of Schools Robyn Klim.
